Fashion Everywhere! How Consumers React …
Fashion is just a game in which everyone is involved. This is a different matter that the rules can vary from person to person. These rules do not call something written in legal documents that are not published on the Internet. In contrast, in our lives, we learn by trial and error, and sometimes with another.
If we look at the psychological aspects involved in the fashion industry, we find that people will in some way for several reasons. Some of them have a good feeling to be part of a group or in a completely different contrast to the group. Although in both cases, consumer psychology that determine the trends and who refused to accept the result is as different as the two poles of a magnet.
Take the first case in which consumers want to be part of a group or you can say consumers want to feel. Typically, this problem is kids are in school, fresh uniforms, new goals and dreams high. This generation is made up of 16-20 years, who were eager to create something new happens in the market. They want to look fashionable and ready to go to any length for this purpose. For example, the enamel colors of the rainbow colors, layering, body piercings, tattoos and what not. I think the importance of financial health, or a fundamental fact that they fit or not. They want, they must accept their peers and are treated the same level. Nobody wants to be treated as outcasts. This segment can be appointed ATBAGs (on how to become a group of adults).
It ‘also a generation that focuses on the marketing team fired a number of brands in the fashion industry. It ‘s much easier to hook the fish in this case, because this segment can be easily attracted by all that advertising to say. Use only the latest pop icon celebrity favorite hot or later, and half your battle is won.
The second type is a very sophisticated consumer. It consists of people aged between late 20′s and 30 years. Now, this segment is a person who has his own will, and the pros and cons to consider before accepting or rejecting fashion. This is a time when the consumer has begun building its image and identity. Images showing the wider community to justify their occupation, their personalities, and most of their individuality. People are now independent of the individual sense of fashion. The psychology is that differ from their peers, so they can see. Individuality is a ladder to another professional and personal reasons.
Another approach to this scenario is compared to the company as a movie and the people there are so many actors and actresses. Each player will play different roles in the film. We have a hero, a hero, villain, supporting actor, etc. All these people will be invited to dress differently according to their importance. In real life, many people who play different roles. Whether in the role of a corporate executive, housewife, doctor, lawyer or teacher. Images described to complete the paper. This segment can be named as YABIGs (Being young adult group of individuals).
This fact is exploited by the fashion industry in planning marketing move and divide their product lines. A consumer who is the CEO of a company with a clear call to go to an Armani suit of Raymond possible, and Luis Felipe. This variation would require movie star more relaxed and always in the front of fashion.
A small point to consider is the age when “21-25 years” and “35 +” in the fall. The younger age groups are fundamental in the transition phase, where consumers are still trying to figure out his identity and niche. Yes, this group through the transition from experimenting with different styles and trends. Friends and family play an important role in identity formation. On the other hand, the older group reached its niche and regional identity because he was a “loyal customer” is mentioned.
Jump in the concept of fashion, consumers are generally classified into three groups: the leaders of fashion, fashion enthusiasts and slow. Those who adopt the fashion statement as the presence of others will be the leader in the category of fashion, mainly composed of celebrities. The followers of fashion are those who are aware of the risk, so they leave the leaders of fashion trends and when a trend that can be received and digested, they have. We can say that the followers of fashion can not enter the water tested. Come to the slow mode, this segment are the trends behind the other, having no formal fashion, and on the way down.
These three groups are present in two and ATBAGs YABIGs. Both have their share of leaders, followers, and slow. Professional marketing and sales team will provide important leaders and followers to some extent. But lenses can not be ignored, after all, they also contribute somewhat ‘of money from the sale. Consumers from all walks of life are part of the fashion industry, whether you believe it or not. One can be considered part of gameplay, but it is very present. Society as a whole meets at least one of the three segments. When a person believes about the choice of the segment to be more pronounced, as a way straght he could begin to buy and shop to buy the demands of its kind.
The point is that each of us is part of the game is called “Mode”. The most important thing is to recognize their role, to understand the rules, and you have the right way.It is a sure road to success is its appearance.
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