The Green Fashion Challenge
Overview of the status Ecofashion
When you hear the word “eco-mode” What images come to mind? Cameron Diaz in a dress of $ 11,975 U.S. dollars on the cover of Vogue bio? Some messages on a canvas bag? Can not exist?
Unlike other aspects of the green movement, organic foods, cosmetics, furniture – Eco mode does not have a major impact on public consciousness. He does not speak or obsessed. This aunt has joined the green movement.
Not much attention, or eco mode as well. “I went to Day Gifts other cheap rainbow for my friends,” said Cary Curran, an actress in New York “and its blinking green shirt with the letters, said:” Green is the New Black. “I’m not even sure it’s organic cotton.”
The initiate is enough. “Walking through the streets of the city, two of every 10 women will have a canvas bag with a kind of environmental message, like” I have plastic bags, “says Molly Garretson, who founded Project Earth Day, a parade contest Fashion Design Annual for fourth graders. “My message and a wider spread, but the kitsch.”
About Mottainai: “. What is in vain,” the name (pronounced tie refused tired) is an old Japanese proverb that literally translates as Japanese children were told to finish the rice, and clothing are ghost Mottainai come.These Fresh, Stylish and portable, and educate everyone knows that unless we change our habits, a lot of scary ghosts come.
All this may change. The UN has declared 2009 the International Year of Natural Fibres and Stella McCartney as one of the 100 most influential cases of work to create a free designer clothes cruelty.
Meanwhile, in the trenches of fashion designers began their conscience manyeco voices.Mociun Shahpari Bahar find and make beautiful clothes for sophisticated women who are able to wear them.
Dresses Popomomo simple, sweet and a shirt Zooey Deschanel so bohemian. Mottainai smooth, the men’s collection to attract young voters to wear Y-3 or APC cool. And at work, bright eye-catching, based in the UK, Junky Styling, Eco-Mode, finally a company has a Vivienne Westwood design that allows to make sustainable clothing collective, feels more like trends innovative cultural movement of several simple . But who does not like the garment industry are uniformly enthusiastic. If a company of animal origin (see the meat industry, health care) changing, especially if the gain is lower. Just one look at the growth of textile production in China is a sign that there is still a bottom line, which replaces the cruel conscience.
“I feel there is movement toward green practices, but for my clients, always in the cost,” says Lisa Wise producers and producers from Brooklyn who handles marketing for the manufacturing and process large business. always wise to try to “green” to present to your customers, but still a tough fight “Basically, the cost of $ 7.75 for a shirt, cotton shirt average basis, dyed with chemicals five U.S. .. In terms of U.S. dollars bulk production, $ 2.25 T-shirt is a big difference. ”
“It’s a dilemma,” said one developer at a major clothing brands. “Especially in the economy where companies are so obsessed with their results to the point where they discuss a button to save costs eliminated. I do not think the initiative of the organic / green will be a priority. ”
These eco-fashion can be a difficult exercise to create, because it is very difficult for consumers to determine what really makes the clothes “green.” It is easy to understand. “There are a million different things in the production of textiles, considering the creation of a product,” says designer Bahar Shah’s face. “You have a fiber, it is processing, dyeing, finishing, manufacturing, trade, labor, transportation, shipping, packaging.”
The organic sector, it is difficult to nail what really organic. “The bamboo fiber is marketed natural bamboo, but it was dissolved and the solution is very corrosive extruded through the jet-like.” Said Johnathan Silberman, Chairman and Textile Marketing FIT.
About Popomomo: This line is located in Los Angeles is a perfect example of the next stage of eco-fashion – a combination of organic and sustainable practices in clothes that actually, for once cool enough for daily use. Liz Wasserman designers working with organic materials and / or sustainable, locally produced garments, using low impact dyes, and also the transport of goods in his vegetable oils used Mercedes. See more popomomo.com.
Fashion general public is in no way the collective challenge. “Fashion is not really want to be transparent,” said Honey Berk, a manager of Green Depot supplier home furnishings and products. “What they do not want you to know about a general system of this brand is very demanding reveal their manufacturing practices.?”
“You do not know what chemicals are used to treat tissues,” said Paul Novack, a consultant in sustainable materials for Green Depot. “Moth chemical research, the fire-retardant treatments. For garments shipped, the fabric treated with mildicides so they do not form for the trip.”
At this point, buying clothes eco-pubic seems generally more reckless than politics. Perhaps because the clothes do not have a visceral reaction is the same – because you can not swallow or breathe in. Rachel Sarnoff, a magazine writer, eco-activist and founder of ecostiletto.com has the right idea – created a short video YouTube and open your eyes to all the chemicals needed to produce cotton, “A third of a pound of chemicals is necessary that only a shirt.” He also appealed to consumer concerns of health, “60% of what we have in our skin is absorbed by our bodies.”
Perhaps ultimately allowed a quiet eco-fashion designers of the perfect craft and experiment with the technique. Fall Line Shahpari, for example, including plant tissue dyed (using henna and elderberry, are stained with iron ore from the old Italian mill with impressive results, but the calm is over. It is necessary in a targeted way. Fast Food Nation Silent Spring, the toxic practices of large clothing on display. The fashion industry needs to wake up and you become a highly anticipated ..
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